img // 2025

lakers international - playoffs 2025

The Los Angeles Lakers qualified for the 2025 NBA Playoffs, which meant a fresh look and feel was introduced to mark the occasion. My challenge was to utilise the style guide provided by the Lakers and adapt it across the three accounts I managed: LosLakers (Spanish), LakersBrasil (Portuguese), and LakersArabic (Arabic).

Below are the hygiene templates I created in line with the Lakers' Playoffs brand style for the Spanish market. They incorporate a simple, traditional Spanish pattern that was originally developed for the in-season look and feel, in order to maintain consistency across the account.

IMG // 2024 - 2025

lakers international - hero graphics

Various hero graphics to promote tentpole events, games, or historic moments for the Los Angeles Lakers' international channels – @LakersBrasil, @LakersArabic, and @LosLakers.

Carnival is an annual festival held in Brazil and is the nation’s most popular holiday.

@LakersBrasil wanted to highlight this period with a set of special, Carnival-inspired hero and hygiene graphics.

After researching contemporary and localised Carnival artwork, I established a look and feel that used vibrant colours, culturally specific icons, and expressive elements, while also ensuring subtle nods to basketball were included.