The partnership between Burton and Powerleague gave me the opportunity to combine my work with my passion for football.
I took full ownership of the World Cup 2022 project, developing a consistent and engaging visual identity for BAU, Social, Print & OOH. This was my first project within the company where I was able to lead and manage all the details, ensuring the partnership captivated the target audience for both brands. The aim of the partnership was to encourage people to sign up for Powerleague’s World Cup while promoting the new Burton Menswear football range.
The OOH assets (mock-ups) below were displayed at tube stations around London and on billboards across the city.
BURTON X POWERLEAGUE
boohoo // 2024 - 2025
An editorial print asset was also required: a lookbook sent to buyers, promoting each of the new products. I attended the product shoot and provided guidance on how the products could be best photographed for use by the creative team for this instance and across all other deliverables.
I also had the chance to showcase my animation and editing skills as part of the project. Several football challenges were filmed as part of the launch content for the World Cup range on social media.
Below are the three stories created for 'Challenge 1: Target Practice.'
BAU assets, such as website homepages, emails, and social stories, were created to encourage football fans to shop and drive sales during the 2022 World Cup.