This self-initiated brief was to brand a new film and food festival and encourage a target group of my choice to attend. I chose to target teenagers and young adults, and thought it would be best to hold the event in Central London.
LONDON FILM AND FOOD FEST.
SELF-INITIATED // 2022
Inspiration for the project came from the branding of the London 2012 Olympics, which was tailored to youths and young adults in order to encourage an uptake in sport during the games. Like the 2012 Olympics, the branding follows an urban style, using sharp, squared edges and typefaces.
Additionally, I looked at Ragged Edge, the branding agency’s rebranding of Camden Market. Their bold approach to design informed my own aesthetic choices for the festival’s visual identity.
The main promotional imagery for the project takes a slightly different approach, combining film and food through warped text to create food items from film names. This was inspired by a recent McDonald’s campaign, in which they used type to create their menu items.
